katie fleck
A brand designer with a serious crush on the mountains and a passion for problem-solving.
CLIF redesign
Branding project, 2 minute read
A CLIF bar redesign project exploring a narrowed target audience, cohesive brand, and expanded reach.
Clarity
Case Study, 10 minute read
A walk through of the desgin process behind a Traumatic Brain Injury recovery online “hub” from scratch.
Cassiopeia
Case Study, 10 minute read
The customer journey map behind the marketing scheme designed for Cassiopeia’s “Big Sugar training plan”
ILLA app
Case Study, 10 minute read
A UX redesign of the app’s “Explore All” tab to improve engagement between users and experiences